The Toyota Rush is an SUV model pitched squarely at the small SUV segment. The Rush is a product offering that caters to the ‘new age’ urban adventurer, which encourages you to start your own adventure.
The progression of the SUV from niche, speciality vehicle to mainstream model has been one of the most significant automotive trends of the 21st century. The acronym SUV which is derived from Sports Utility Vehicle, has come to refer to any vehicle that fulfills a cross-functional role, possesses an elevated driving position, increased ride height and sufficient cargo/utility space.